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‘Kinetique’ Trend Is Big in 2012 and Beyond

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By: TOM BRANNA

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According to Mintel Beauty & Personal Care (BPC), there’s a key trend set to impact global beauty consumers in 2012: “kinetique.” Encompassing electricity and energy in beauty and “beauty that’s plugged in,” the trend is set to drive innovation in the year ahead, according to the Chicago-based cosmetics research and insight firm. “We’re seeing this trend manifest itself in several ways,” explained Nica Lewis, global skin care analyst at Mintel. “From the next generation of at-home beauty ...

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